In the 'Daily Mail' online the article discusses how H & M (clothing online shop) used the same female body for its bikini photographs and stuck the models head on top. This body is not even from a female, but it was virtually made by a computer. Then H & M edited the skin so that it matched the different ethnicity and skin colour of the models. I found it interesting because they apparently used a generic body so that the consumer focuses more on the garments. I believe though that they may have made the ‘perfect’ body so that women were more likely to be attracted to the product on show, hoping it will look the same or similar on them. The photographs that are in the article are below:
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