“Since femininity is associated
with matter, the symbol of femininity is the female body. In contemporary
culture, the body, especially the female one, is regarded as an object that can
be shaped and modelled to match the promoted beauty standards” (Damean, 90). After Reading “Media and Gender: Constructing
feminine identities in a postmodern culture’ by Diana Damean it made me realise
how the media portray certain beauty standards for women, showing them that
they can change their appearance to achieve this level of beauty. However images of
women portrayed in the media can influence women to feel suffocated by the
representation of these beautiful idealised women. The “Media sets standards
for the shape and the dimensions of the “beautiful” body, according to a series
of binary oppositions” (Damean 91). It
can be said that the media defines and shows women what ‘beauty’ is supposed to
looks like, through women’s appearances in magazines, television, etcetera. This may leave some women feeling the pressure
to conform to these standards; and feeling smothered by the media’s
representation of ‘beauty’. This
influenced me for my next photographic shoot, where the images smother her
face, losing her identity, shown through the magazine cuttings covering her
face.
For this photographic shoot I stuck the images on the girls face and then got two people to peel the images off. I reversed the images so that it looks as though they are placing the photographs on her face. I did this as I wanted to show that she was not making the decision but was being influenced by other people and the media. I then used video software to create the moving image. A tripod was essential for this photographic shoot so that the camera stayed in a stable position throughout the process.
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