
I came across this
photograph in the photography book ‘Acting the Part: Photography as Theatre.’
This constituted of essays by Lori Pauli, Marta Weiss, Ann Thomas and Karen
Henry.
Horst P. Horst
images can be seen as similar to John Heartfield’s work, because they share
similar backgrounds. Horst P. Horst’s photograph was produced in 1939 and John
Heartfield’s was produced in 1930. They both originated from Germany and worked
with photomontage’s, clearly trying to make a statement with their images,
"socialist photographers like Heartfield use photomontage to make
invisible social relations visible, advertisers have used montage to conceal
'reality" (Wells, 1997, p.179). Horst
photographed costumes for Salvador Dali and created ‘Electric Beauty,’ drawing
on surrealistic ideas himself. This photograph (advertising) above shows a
portrait of a woman who is undergoing a beauty treatment:
“her face covered by
a heat mask with one small breathing hole. Electrical cords snake around her
entire body, which she holds an electric nail buffer in one hand and steadies
the overhead lamp with the other. One leg is lathered with hair-removing cream
while her other foot rests in a tub of soapsuds. The analogy with the figures
who animate the backdrop, a detail from Hieronymus Bosch’s painting The Temptation of Saint Anthony, is not
all that far-fetched” (Wells, 1997, p.126).
What I interoperated
from this photograph was that women feel the need to change themselves in order
to find what is seen as ‘beautiful,’ where the woman (in the photograph) looks
like she may accidently harm herself in order to achieve beauty. For example
being strangled by the electrical cords or being electrocuted. I felt that this
image related to my project and photographs because the woman’s face is also
covered up and being suffocated by the beauty treatment, where the woman loses
her identity. It also portrays the extremities women go to in order to achieve
beauty.